Brand Registration
Put your brand on record before it goes on the shelf.
GeM's brand-approval step establishes your brand against a product category before listings under that brand can go live — we help prepare and file that documentation correctly.
What is Brand Registration?
Before a branded product can be listed on GeM — whether by the brand owner directly or by an authorised reseller — the brand itself typically needs to be added and approved against the relevant product category on the platform. This is distinct from the general OEM authorisation process that governs who is allowed to list on the brand's behalf.
Brand registration on GeM is usually supported by proof of brand ownership, such as a trademark registration, and confirmation of the product category the brand will be listed under.
Gurur Consultancy helps prepare and file this documentation so your brand is correctly on record before listings are created, reducing the chance of a listing being held up for missing brand approval.
Why this matters for your business
Who typically needs Brand Registration?
Applicability varies by business — here’s who this usually applies to.
- Brand owners and manufacturers preparing to list branded products on GeM
- Businesses whose resellers need to list products under their brand
- Sellers who have had a listing held up due to brand-approval issues
Eligibility & requirements
- Generally applies to the entity that owns or holds manufacturing/authorisation rights to the brand
- Typically supported by trademark registration or equivalent proof of brand ownership
Documents & information
Commonly required documents may include:
How we take this forward
- 01
Brand & Category Review
We confirm the brand details and the product category it needs to be registered under.
- 02
Document Preparation
We compile trademark and ownership documentation.
- 03
Filing
We submit the brand-registration request on GeM.
- 04
Follow-up
We track approval status and respond to any platform queries.
Our approach to Brand Registration
End-to-End Support
One partner from idea to registration to tender win.
Practical Guidance
Plain-language advice from people who have filed thousands of cases.
Documentation Support
Right documents, right format, right the first time.
Compliance-Focused Approach
We don't just register — we keep you compliant.
Government Procurement Expertise
We know GeM, CPP and tender portals inside-out.
Long-Term Business Support
We grow with you — from proprietorship to private limited.
Frequently asked questions
You may also need
Need Help With Brand Registration?
Tell us your brand and product category and we'll check what's needed to register it on GeM.