OEM Registration & Vendor Registration
OEM or vendor — know which registration path applies to you.
OEM authorization and general vendor/seller registration serve different purposes on GeM. We help you identify the right one — or both — for how your business actually operates.
What is OEM Registration & Vendor Registration?
"Vendor registration" is the standard seller-onboarding process every business goes through to sell on GeM — creating a seller account, completing identity, bank and business verification, and gaining category authorisation to list.
"OEM (Original Equipment Manufacturer) registration/authorisation" is a separate, additional step relevant to brand owners: it establishes that you are the manufacturer or authorised brand owner of a product, which is what allows resellers to list and sell your branded product on GeM with your authorisation.
Many businesses only need standard vendor registration. Manufacturers whose products are also sold by resellers, or resellers who want to list a brand that isn't their own, typically need to understand the OEM authorisation layer as well. Gurur Consultancy helps you work out which path — or combination — applies to your business.
Why this matters for your business
Who typically needs OEM Registration & Vendor Registration?
Applicability varies by business — here’s who this usually applies to.
- Any business intending to sell on GeM (vendor registration)
- Manufacturers and brand owners whose products are sold through resellers (OEM authorisation)
- Resellers who want to list a product under a brand they don't own
Documents & information
Commonly required documents may include:
How we take this forward
- 01
Path Assessment
We confirm whether you need vendor registration, OEM authorisation, or both.
- 02
Document Collection
You share the identity, business and brand-ownership documents relevant to your path.
- 03
Registration/Authorisation Filing
We complete the vendor registration and/or OEM authorisation process on GeM.
- 04
Verification
We track the platform's verification of your details and respond to any queries.
- 05
Activation
Once approved, your seller account or OEM authorisation is active and ready for listing.
Our approach to OEM Registration & Vendor Registration
End-to-End Support
One partner from idea to registration to tender win.
Practical Guidance
Plain-language advice from people who have filed thousands of cases.
Documentation Support
Right documents, right format, right the first time.
Compliance-Focused Approach
We don't just register — we keep you compliant.
Government Procurement Expertise
We know GeM, CPP and tender portals inside-out.
Long-Term Business Support
We grow with you — from proprietorship to private limited.
Frequently asked questions
You may also need
Need Help With OEM Registration & Vendor Registration?
Tell us how your business sells its products and we'll confirm which registration path you need.